Costumers relationship management
Customer Relationship Management (CRM) is an overarching strategy that organizations use to manage interactions with current and potential customers. This system combines people, processes, and technology to understand customer needs, enhance relationships, increase satisfaction, and ultimately drive sales growth. This extensive guide will provide a deep dive into CRM concepts, systems, and practices, along with practical examples of how companies effectively utilize CRM strategies. 1. Introduction to Customer Relationship Management (CRM) Definition and Purpose Customer Relationship Management (CRM) is an approach used by organizations to oversee their interactions with customers and prospects throughout the customer lifecycle. The goal is to improve relationships, which in turn drives customer retention and sales growth. CRM is as much a business philosophy as it is a technological platform, with a focus on creating value for both customers and the company. Core Components of CR...